With ad revenues falling, partly due to TiVo users recording programs and skipping through commercial breaks, Madison Avenue has recently shifted its emphasis to product placement within programming. A recent partnership between several FOX affiliates and McDonald's is getting a lot of attention. 
For weeks, the same two McDonald's Iced Coffee cups have graced the bottom third of the screen on the FOX affiliate KVVU's morning news/lifestyle show. The anchors don't touch the cups, a good idea since they're fake.
		
 Journalism Glance
Medical reports seen by IPS appear to confirm the testimony of IPS    Gaza correspondent Mohammed Omer of physical abuse at the hands of Israelis    last month.
Former Los Angeles district attorney Vincent Bugliosi became widely known as the prosecutor of Charles Manson and later wrote bestselling books about that case, the O.J. Simpson trial, and other topics. However, Bugliosi's latest effort, The Prosecution of George W. Bush for Murder, has faced what CNN calls "a virtual media blackout."





























