With ad revenues falling, partly due to TiVo users recording programs and skipping through commercial breaks, Madison Avenue has recently shifted its emphasis to product placement within programming. A recent partnership between several FOX affiliates and McDonald's is getting a lot of attention.
For weeks, the same two McDonald's Iced Coffee cups have graced the bottom third of the screen on the FOX affiliate KVVU's morning news/lifestyle show. The anchors don't touch the cups, a good idea since they're fake.
Donald Trump threatened to jail a journalist – or journalists – who reported that a second...
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Longtime "60 Minutes" correspondent Steve Kroft has revealed he "hated" working at the show.The retired journalist,...
