With ad revenues falling, partly due to TiVo users recording programs and skipping through commercial breaks, Madison Avenue has recently shifted its emphasis to product placement within programming. A recent partnership between several FOX affiliates and McDonald's is getting a lot of attention.
For weeks, the same two McDonald's Iced Coffee cups have graced the bottom third of the screen on the FOX affiliate KVVU's morning news/lifestyle show. The anchors don't touch the cups, a good idea since they're fake.
Jimmy Kimmel is making sure Stephen Colbert has the spotlight as CBS' "The Late Show" wraps.The...
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John Sterling, whose voice became synonymous with the New York Yankees, has died at the age...
