A new website promises to shine a spotlight on "churnalism" by exposing the extent to which news articles have been directly copied from press releases.
The website, churnalism.com, created by charity the Media Standards Trust, allows readers to paste press releases into a "churn engine". It then compares the text with a constantly updated database of more than 3m articles. The results, which give articles a "churn rating", show the percentage of any given article that has been reproduced from publicity material.