A new website promises to shine a spotlight on "churnalism" by exposing the extent to which news articles have been directly copied from press releases.
The website, churnalism.com, created by charity the Media Standards Trust, allows readers to paste press releases into a "churn engine". It then compares the text with a constantly updated database of more than 3m articles. The results, which give articles a "churn rating", show the percentage of any given article that has been reproduced from publicity material.
The Guardian was given exclusive access to churnalism.com prior to launch. It revealed how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups.
Meanwhile, an independent film-maker, Chris Atkins, has revealed how he duped the BBC into running an entirely fictitious story about Downing Street's new cat to coincide with the site's launch.
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