From the 5th Circuit Court of Appeals, "... consumers, of course, have options, They can go to another broadband provider if they want to reach particular edge providers or if their connections to particular edge providers have been degraded.” Replace the term 'edge providers' with 'liberal media', and you get what this is all about.
The three hard right corporate owners that control all the major markets can simply tell you what sort of material you can download from, or upload to internet. The phrase, "want to reach" means explicitly that they can block content at will.