The problem with paying attention to your surroundings is that, sooner or later, you're going to want it all to start making sense. We are pattern-seekers, we humans, and love amazing ourselves with patterns and meanings we can conjure and overlay, making sense of all we see.
The process is on autopilot, works right in our heads -- even if the pattern perceived is arbitrary, unreal, fabricated, made up whole cloth, created from lies, brewed from bad brain chemicals, slipped in by hypnosis, installed via mental illness, or sent running in by nightmare.