In some places, magic and madness are high arts and are handsomely rewarded. There are always some things to be gained, whole flocks of someones to be gamed: Us.
The U.S. Supreme Court has today all but said freedom of speech protects the freedom to lie. And, a Florida Court of Appeals has already said, almost ten years ago, that they agreed with an assertion by Fox News that there is no rule against distorting or falsifying the news in these United States.