These days, with Facebook and Twitter and social media galore, it can be increasingly hard to tell who your "friends" are.
But after this, Internet users would be well advised to ask another question entirely: Are my "friends" even real people?
In the continuing saga of data security firm HBGary, a new caveat has come to light: not only did they plot to help destroy secrets outlet WikiLeaks and discredit progressive bloggers, they also crafted detailed proposals for software that manages online "personas," allowing a single human to assume the identities of as many fake people as they'd like.
Eerie as that may be, more perplexing, however, is a federal contract from the 6th Contracting Squadron at MacDill Air Force Base, located south of Tampa, Florida, that solicits providers of "persona management software."
While there are certainly legitimate applications for such software, such as managing multiple "official" social media accounts from a single input, the more nefarious potential is clear.
Manufacturing consent
Though many questions remain about how the military would apply such technology, the reasonable fear should be perfectly clear. "Persona management software" can be used to manipulate public opinion on key information, such as news reports. An unlimited number of virtual "people" could be marshaled by only a few real individuals, empowering them to create the illusion of consensus.
You could call it a virtual flash mob, or a digital "Brooks Brothers Riot," so to speak: compelling, but not nearly as spontaneous as it appears.
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