Bottled water has been falling out of public favor for years now, once people began to realize just how detrimental all those plastic bottles are to the environment – and what a rip-off bottled water often is in terms of price and purity.
Now, instead of toting a plastic bottle of water everywhere, the “in” thing is to carry a refillable bottle of filtered tap water -- it’s better for you and the environment.
But the International Bottled Water Association was not going to let their once trendy beverage fall into the shadows without a fight. So, they created “Bottled Water Matters,” a Web site and YouTube channel that is cleverly disguised as a “cool” grassroots movement to bring bottled water back.
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