Adidas has pulled images of the model Bella Hadid from adverts promoting a sports shoe first launched to coincide with the 1972 Munich Olympic Games.
The German-based sportswear company said it was “revising” its campaign after criticism from Israel over Hadid’s involvement.
The SL72 trainers, described by Adidas as a timeless classic, were promoted by Hadid, an American whose family has its roots in Palestine.
The model, who previously drew the ire of the Israeli government for allegedly chanting the slogan “From the river to the sea, Palestine will be free”, has been accused of antisemitism.
Israel’s official account on X said it objected to Hadid as “the face of [the Adidas] campaign” in a post that noted that “eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics”.
TVNL Comment: Palestinians are Semites, Addidas cowards.
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